1. Intercepting the customer during daily activity in order to influence decision making, often attempting to get
the customer to make an unplanned purchase.
2. A market based distribution network that presents targeted marketing messages to in-market consumers at various
touch points throughout their day.
a. Online distribution through Laptops and Social Networks.
b. In-room and At-home distribution via a dedicated CATV channel.
c. Digital-Out-of-Home distribution via passive and interactive monitors at high traffic locations. Example:
DOOH
Examples: hotel lobby, restaurant lobby, attraction entrances, mall food courts, festival and event entrances and visitor centers.
d. Mobile distribution to Smartphones and tablets.
3. The digital alternative to traditional rack distributed print periodicals and newspaper inserts.
4. If destination marketing is the "yin" then intercept marketing is the "yang".
5. A type of marketing solution designed specifically for an integrated distribution network.
Example: Dynamic Coupons
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